Performance marketing operations, built on proprietary tooling.
NW Media designs, launches, and operates large-volume direct-response advertising campaigns across Google, Meta, YouTube, and native platforms. The operation runs on NW Edge — our internal Google Ads management platform built for multi-account campaign automation.
About NW Media
A performance marketing company operating its own paid media at scale.
NW Media is the operating brand of NW Corp LLP, a Limited Liability Partnership registered in England and Wales with its registered office at 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom.
The company operates as a direct-response advertiser, planning and executing paid media campaigns for a portfolio of international consumer brands. Day-to-day operations are coordinated by an in-house team of media buyers, creative producers, copywriters, and engineers based across the United Kingdom and Brazil. The company does not provide marketing services to third-party clients on a retainer or sign-up basis — all advertising activity is operated directly by NW Media on accounts under its management.
The scale and complexity of running campaigns across multiple ad networks and dozens of advertising accounts made it impractical to rely on off-the-shelf tooling alone. Over the past two years, NW Media has invested in building internal infrastructure — NW Edge — to centralise the operation of its Google Ads activity and free its team from repetitive manual work in the Google Ads UI.
What we do
Direct-response media, end to end.
Paid media planning and execution
We plan, launch, and optimise direct-response campaigns across Google Search, YouTube, Performance Max, Meta, and native networks (Taboola, Outbrain). All media is bought on accounts owned and operated by NW Media.
Creative production and copywriting
An in-house team produces the video, image, and long-form copy assets used in our campaigns. We operate a structured testing process to measure creative performance against return-on-ad-spend benchmarks.
Conversion tracking and attribution
We operate a server-side tracking stack that records click, lead, and conversion events through to the underlying offer endpoints, and reports performance back into our campaign management platform.
Internal Google Ads operations platform
NW Edge is the internal platform that ties the operation together: a Google Ads management interface used exclusively by NW Media's in-house team. Learn about NW Edge →
Our platform
NW Edge — built for the work, by the people doing the work.
NW Edge is a private internal platform that lets the NW Media media-buying team manage Google Ads campaigns at the operational pace the business requires.
It connects directly to the Google Ads API to read account-level performance data and write campaign updates programmatically, replacing manual workflows in the Google Ads UI with rules-based automation, batch operations across multiple advertising accounts, and consolidated reporting. The platform is not available to the public, is not sold or licensed to third parties, and authentication is restricted to authorised NW Media personnel.
Compliance & governance
How we operate.
UK incorporation
NW Corp LLP is registered with Companies House in England and Wales. Our registered office is 27 Old Gloucester Street, London, WC1N 3AX.
Data protection
Our handling of personal data is governed by the UK GDPR and the Data Protection Act 2018. See our Privacy Policy.
Platform policies
Advertising activity is operated in accordance with the policies of each advertising platform we use, including the Google Ads policies and Google Ads API Terms of Service.